Aesthetics after the Covid-19 Armageddon

Pete Richardson takes a look at what’s happening around the world to salon’s as they slowly, very slowly begin to reopen. And it’s not a pretty sight.

 

Whenever beauty salons, hairdressers and aesthetic practitioners get to go back to work, if the rest of the world is anything to go by then it’s going to be very, very different to the world we worked in and left behind in March.

In Germany hairdressers were allowed to open recently but with a raft of legally enforceable restrictions:

  • Styling chairs have to be kept at a minimum distance of 1.5 metres from each other
  • Washing hair before a cut is compulsory to help kill off possible viruses
  • Magazines are not allowed in the waiting area
  • No nice drinks allowed pre-cut and blow dry
  • Hairdressers have to wear single-use aprons and disinfect their scissors and brushes between cuts
  • And most worryingly for aesthetic practitioners face-to-face grooming, such as beard trimming or eyebrow tinting, is banned. No Botox and fillers!

And if aesthetics treatments are allowed then surely it means loads more work to comply and less clients to treat – and what effect must that have on business?

Dubai has imposed even more strict restrictions on salon including:

  • Salons can only open from 12pm – 10pm
  • Salons can only accept customers who have made an appointment. No walk-in’s allowed
  • Only hair and nail treatments are allowed
  • Salons can only operate with 30% of the workforce
  • Salons must take the temperature of all clients prior to entry. Temperatures not to be above 37.5 degrees (however temperatures can be raised due to the heat or stress upon arrival, so if it is marginally over, they are asking the client to wait for 10 minutes so they can cool down and reassess again)
  • Clients must wear a face mask at all times
  • Clients must adhere to the social distancing rules of keeping chairs and beauty stations two metres apart
  • Surfaces must be cleaned daily with approved disinfectant products
  • A mandatory cleaning form must be filled out regularly
  • Only disposable towels are allowed

Other measures being introduced in various countries across the world to allow businesses in the beauty sector to reopen including;

  • Enforcing 2m social distancing, other than client and practitioner
  • Compulsory mask wearing for all
  • No wating rooms allowed
  • Temperature checks on clients
  • Perspex screens between clients
  • Longer opening hours with fewer staff on duty at any one time

The whole process will become more clinical, more sanitised, less of a social occasion. And it’s likely to be more tightly regulated.

Which means it will be vital to have the support of organisations like the Association of Cosmetic Practitioners Britain to support practitioners through the do’s and dont’s.

The UK Government sets out it’s roadmap on Sunday – a day when we may learn more about the specifics of getting back to work.

One thing is for certain. It is going to be a very different world, where the face of beauty treatments will have changed forever.