Maxine is one of the most well-known faces of the aesthetics industry in the UK. She trained in aesthetics in 2009 and after perfecting aesthetics treatments for three year, in 2012 Maxine opened Cosmetic Couture, which offers aesthetic courses to beauty therapists and health care professionals as well as undertaking thousands of expert treatments every year.
Cosmetic Couture is one of the most talked about and recognised names in the industry and has trained thousands of students who have carved out very successful careers in the cosmetic industry, an industry which is still one of the fastest-growing in Britain and is worth a staggering 30bn-a-year. Maxine is well-known from TV, newspaper articles and her videos on a range of topics. She was heavily involved as a stakeholder in the national debate about how to raise standards and regulation in the industry whilst always defending the rites of non-medics to practice and be properly trained and regulated.